Whilst Chill had a broad level of awareness, this was not being translated into quote activity. We identified low levels of comprehension as to what Chill actually was – insurer versus broker.
We sought to dramatise Chill’s benefit – it finds the best quote for you. To stand out from the competitors we wanted to communicate their functionally through entertaining content. Chill saves you time and effort by searching through more than 14 different insurers for you at a click of a button. Like finding a needle in a haystack - FOUND IT!
Call centre and online quotes increased double digit growth within two weeks of campaign launch.
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