To put Avonmore Protein Milk as the front of mind protein choice for all sport and fitness enthusiasts.
Every. Single. Thing. We created an integrated campaign which began with the stories of our three ambassadors; sports stars Ian Madigan, Paul Flynn and Kevin Doyle. We wanted to highlight their stories and in turn, the importance of every single aspect of their training regime. Providing top tips by online fitness influencers and Facebook Live sessions from top performance coach, Enda McNulty, we created an engaging stream of online content.
The campaign ensured sustained levels of conversion from trial to usage for Protein Milk.
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