St James’s Gate Quarter

St James’s Gate Quarter

Branding, Tone of Voice, Photography, Videography, Brochure Design & Website Design

THE ASK

Develop a visual identity for Diageo’s; St. James’s Gate Quarter. All communications needed to define the future of urban development, creating a new world-class dynamic city quarter. One that created incredible spaces to house and inspire a new generation of entrepreneurs, residents, visitors, dreamers and doers.

THE IDEA

A full campaign was put in place to launch St. James’s Gate Quarter, and ultimately find a development partner to repurpose and reimagine all that was once the pulse of the Guinness brewing operations.

We took the initial St. James’s Gate Quarter identity and developed it over a suite of publicity materials, ranging from full branding through to press releases, from producing a global launch video to press advertising. Directing publicity materials and brochures at both the international investor and the local community, with a destination website to house it all.

THE OUTCOME

  • 250 premium hardback books printed and sent out to potential developers
  • Top tier developers registered interest via the website
  • 1200 visitors to the website, driving more than 5000 page views
  • 80 property sector representatives signed up to attend the launch event
  • Very positive coverage in all newspapers and across radio, television and social media, all using the creative prepared for this occasion

THE OUTCOME

Quisque id mi. Etiam imperdiet imperdiet orci. Aenean viverra rhoncus pede. Praesent vestibulum dapibus nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus


Back To All Projects
All Projects
ALL PRojects