GoGos

GoGos

Go-Go's

Strategy, Concept Development, Retailer Collaboration, Design

THE ASK

Successfully launch a new, healthier snack through a disruptive campaign for the snack food category.

THE IDEA

We wanted shoppers to reconsider where their snacking solutions come from in-store. Using shopper-focused insights, we developed an in-store communications strategy to engage target shoppers on their weekly shop and convince them to explore an alternative snacking aisle. The fridge was our greatest asset. We created explicit, tailored, in-store communications with multiple trial drivers and an emotional call to action that resonated with our target market, telling shoppers to go to the dairy aisle.

THE OUTCOME

Drove 57% Incremental growth to Category, all distribution targets were achieved as a result of the consolidated brand plan. Social media awareness videos received 23% engagement levels vs 7% industry average.

THE OUTCOME

Quisque id mi. Etiam imperdiet imperdiet orci. Aenean viverra rhoncus pede. Praesent vestibulum dapibus nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus


Back To All Projects
All Projects
ALL PRojects