Successfully launch a new, healthier snack through a disruptive campaign for the snack food category.
We wanted shoppers to reconsider where their snacking solutions come from in-store. Using shopper-focused insights, we developed an in-store communications strategy to engage target shoppers on their weekly shop and convince them to explore an alternative snacking aisle. The fridge was our greatest asset. We created explicit, tailored, in-store communications with multiple trial drivers and an emotional call to action that resonated with our target market, telling shoppers to go to the dairy aisle.
Drove 57% Incremental growth to Category, all distribution targets were achieved as a result of the consolidated brand plan. Social media awareness videos received 23% engagement levels vs 7% industry average.
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