Kerry Foods Feeding Imaginations

Kerry Foods Feeding Imaginations

Feeding Imaginations

Concept Development, Photography, In-Store Theatre & Media Design

THE ASK

Get Parents to link purchase of Kerry Foods products across meats and dairy for the Back to School period.

THE IDEA

We set out to feed hungry young minds. Sure, school is a place to learn maths and how to spell. It’s also a place to share amazing ideas in the school yard. To tell tall tales and create blueprints for that ‘thingy’ that adults just won’t understand! It’s a brain camp for their imagination. They want to go places and who are we to get in their way! Their imaginations know no bounds and we wanted to encourage that!

THE OUTCOME

During the campaign vs. 4 weeks prior to the campaign, there was a 54.7% volume and 33.8% value uplift for Denny. Charleville Cheese saw its highest spike of purchases with Denny, which showed high proportion of significance within the Denny Shopper’s Baskets.

THE OUTCOME

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