Irish consumers believe that in order to benefit from Irish Life Health coverage, you must be unwell. We were tasked with convincing them otherwise.
To demonstrate that Irish Life Health offers something different. Being at WellFest allowed the brand to interact with people who take a holistic and proactive approach to health and fitness. We wanted to get noticed. We wanted to cause a stir. We wanted to do something the competitors would never think of doing.
2,000 impressions through live Instagram stories throughout event, 31,920 targeted reach across all social platforms. 4,000 direct interactions with WellFest attendees over the course of the event.
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