Drive a shift in the relationship between our desired audience and the brand, by driving penetration into the brand, not just awareness.
We set out to better equip Gen Fit to meet their goals. We wanted to communicate that APM understands their consumer’s needs, and will be there to support them on their goal-reaching journeys. We wanted to build relationships that motivate together, plan together and work together through creating the # YOU’VE GOT THIS campaign.
This campaign is successfully driving conversion to trial, whilst simultaneously driving a movement amongst fitness enthusiasts, by encouraging and supporting them to reach their fitness goals.
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